What have you learnt from your audience feedback?

From viewing the works of Carol.J.Clover, we have been able to establish a target audience for our products. From meticulous research, Clover was able to establish, from looking at viewing patterns, that the main target areas for horror films were groups of teenagers, usually male and young couples. The feedback our group was able to obtain was achieved through the use of questionnaires, equally distributed between both genders acquiring 15 of each. these helped us to decide on what type of product we should create. After creating the finished product, we were able obtain feedback after a class viewing, during which our classmates were able to voice their opinion on what they thought about our teaser trailer.

The Positive:

The main points of praise that our horror teaser trailer received seemed to be, in the main, in the fields of editing and cinematography. We were told that the shots such as the ambulance overtaking, the run towards the killer on the floor with the car headlights backlighting the shot and head grab shot at the end were among the best that we produced, an opinion of which i would have to agree with. Audience feedback also showed us that we had succeeded in maintaining the use of the typical conventions used in a horror teaser trailer as the feedback told us that the audience felt that the beginning and the end were very good, the narrative to the movie as a whole was established very early and also the music had a good tempo to it and fitted in well with the trailer we had produced. Feedback also highlighted how well we had Incorporated the use of sound effects in to our trailer i.e the Heartbeat.

The Negative:

As well as praising the work we have produced, the audience feedback we received also gave us some constructive criticisms on how our trailer could be improved. The feedback highlighted how some of our shots didn't seem to work in our trailer i.e the driving shots didn't work as they were over long and the shot with the antagonist running towards the car didn't work as it looked far too staged. The feedback also brought up problem of our trailer containing too much dialogue for a teaser trailer and the audience thought that our production company name was "too naff" for a horror teaser trailer. They also felt that, considering our teaser trailer is supposed to be for a slasher horror movie, it lacked blood and gore, an idea that i am in partial agreement with.